Brochures are an essential art of visual communication. It’s a competitive market out there and we are living in a very visual world.
A good brochure makes your contact information readily available. That’s important because you want to make it as easy as possible for potential customers to contact you. Some of your customers may not be Web savvy, and may not know how to find your contact information online. They will therefore rely on printed literature to make buying decisions and contact you. Making it easy for the customer to buy is a sound business principle.
A well-designed brochure acts as a guide for presentations. A good print brochure also provides vital support to the sales rep. A brochure can aid a sales rep in staying on track during presentations/pitches.
Print brochures are a company’s silent salesperson. They are there with a prospect after the salesperson leaves, a constant reminder of your product. While a good portion of brochures go into the trash, an attractive, helpful one in the hands of an interested prospect will more than pay for its cost.