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Your logo is your companies fingerprint - its identity, it guides potential customers through the noise of competing brands to your product/service. A good logo has the ability to filter out other similar brands and give you the edge. At the very least your logo should be memorable, yet denote the value and personality that your brand promises.
I design logos specifically for the brands they represent and for the customers they influence, capturing the brand's essence by creating memorable brand marques.
Here is just a small sample of some logos I have designed...
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